To make it possible for every producer who makes a living from agriculture to prosper by getting the latest and relevant information in a language they understand.
To create interrelation and a platform for farmers, producers and agricultural businesses to network, share innovative business ideas and be accessible to each other – through relevant information channels and platforms.
More than 12 million South Africans are poor and do not receive adequate access to food and nutrition. Achieving food security for all cannot be achieved without the role and contribution of smallholder farmers. But these farmers cannot continue to produce in the same way and as such need significant information and resources to develop into sustainable food providers in South Africa. We believe that by recognising and strengthening the potential of smallholders in the country, this can be the start of tackling a number of inter-related challenges, which include unemployment and regional food insecurity.